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It continues to surprise me how many people in our industry are fiercely opposed to the commission paid to Online Travel Agencies (OTA's). So often, this frustration overlooks a simple reality: many hotels would struggle to survive without them.   Let’s start with the headline figure everyone focuses on. Is paying 15–18% commission on a booking really such an outrageous cost?   Putting OTA Commission Into Perspective:   When you compare OTA costs to other distribution channel

Being a independent hotel revenue consultant can be very rewarding. You get to work with properties from different parts of your home country and from all over the world. This constantly adds to your skill set and experience as you continue to learn by working with different types of accommodation outlets in different markets. You also get exposure to many different hotel technology solutions and are able to experiment with them. You also have the freedom to work on your own

More often than not, I come across hotels still relying on outdated and fragmented systems & processes, yet expecting to outperform their competition. The result is much like a Penny Farthing trying to outpace a modern road bike — Bizarre! Sure, both vehicles can get you from A to B, but one is far more reliable, robust, and can get you to your destination much quicker.   In today’s technology-driven world, change happens daily. With the rise of artificial intelligence and da

Hotel Revenue Management Metrics you should know, beyond RevPAR